百利来VSOP
这是一款白兰地酒包装设计，灵感来源于百利来品牌的历史，具有象征意义的“和平的神圣守护者”徽章，在百利来以往的产品设计中，都有此徽章元素的运用和强化，已经形成了百利来独有的视觉识别标识和消费者对产品认可的保证书，此次包装设计升级中我们特意进一步放大徽章元素在产品设计上的呈现权重。将徽章的形态融入到瓶型的造型设计中，在瓶型的造型上呈现百利来品牌基因的统一性和延伸性。瓶标和外包装的版式取自徽章正面的形态，以达到瓶型和外包装的高度统一性，整体呈现出高雅、现代、简约感，形成强有力的视觉识别，且更直观的将设计理念传递给消费者。
Brandy design description:
This is a brandy packaging design, inspired by the history of the Baililai brand, the symbolic "sacred guardian of peace" badge, in the past product design of Baililai, the use of this badge element and Reinforcement has formed Baililai's unique visual identification logo and a guarantee of consumer recognition of the product. In this packaging design upgrade, we deliberately further enlarged the weight of the badge element in the product design. Incorporating the shape of the badge into the bottle shape design, the bottle shape shows the unity and extension of the Baililai brand gene. The format of the bottle label and outer packaging is taken from the front of the badge to achieve a high degree of unity of the bottle shape and outer packaging, presenting a sense of elegance, modernity and simplicity as a whole, forming a strong visual identity, and a more intuitive design concept Pass it on to consumers.
